The American Psychological Association published a study comparing the effects of hypnosis, ordinary suggestion, and placebo in reducing pain. The study found that highly suggestible individuals experienced a greater reduction in pain from hypnosis compared with placebo, whereas less suggestible subjects experienced no pain reduction from hypnosis when compared with placebo. Ordinary non-hypnotic suggestion also caused reduction in pain compared to placebo, but was able to reduce pain in a wider range of subjects (both high and low suggestible) than hypnosis. The results showed that it is primarily the subject's responsiveness to suggestion, whether within the context of hypnosis or not, that is the main determinant of causing reduction in pain.[138]
Several professional organizations and licensing agencies exist for hypnotherapy practitioners. Examples include the American Society of Clinical Hypnosis (ASCH) and the American Association of Professional Hypnotherapists. To be an ASCH member, practitioners must attend at least 40 hours of workshop training, 20 hours of individual training, and have completed at least two years of clinical practice as a hypnotherapist.
“Thank you Hypnotherapy Academy for the PERSONAL TRANSFORMATION, I’M ENJOYING THE RESULTS OF YOUR PROGRAM. I am a different person than the one who showed up in Santa Fe a few months ago. I have a new company, I have a beautiful new office, I have my first clients and a series of four seminars already booked… Can’t wait to see what happens when I actually have business cards, a brochure and a web site (all coming soon).”
The song had all the potential to become a surefire hit, from JC’s come-hither vocals to the snakecharmer hypnosis of the production. — Bianca Gracie, Billboard, "In Defense of JC Chasez, *NSYNC's Underappreciated Boy Band Frontman," 24 Apr. 2018 There was even a time when people worried about highway hypnosis, the tendency for smooth, uninterrupted freeways to lull drivers to their doom. — Ian Bogost, The Atlantic, "Driving Without a Smartphone," 10 July 2018 Melissa Errico stars as the hypnosis-seeking Daisy with Stephen Bogardus as the doctor who prefers her past life to her present one. — Alexis Soloski, New York Times, "11 Plays and Musicals to Go to in N.Y.C. This Weekend," 21 June 2018 Texas Department of Public Safety spokesman Tom Vinger says hypnosis is used by trained professionals in only a few cases. — Fox News, "Texas death row inmates push for forensic hypnosis ban," 14 May 2018 Kurczewski thought hypnosis could help get a clear story out of Teri. — jsonline.com, "CHAPTER 5: THE GIRL IN THE CAFÉ," 27 Sep. 2017 The most worrisome of all to Orloff are apps offering help for people experiencing suicide ideation or seeking anxiety release hypnosis. — Ken Alltucker, Alex Connor And Jayne O'donnell, USA TODAY, "Mobile therapy apps: With suicide rates on the rise, can text chats rescue those on the edge?," 15 June 2018 More recently, Sirhan's lawyers have explored whether he was hypnotized to begin shooting his gun when given a certain cue, even hiring a renowned expert in hypnosis from Harvard to meet with Sirhan. — The Washington Post, NOLA.com, "Who killed Bobby Kennedy? His son RFK Jr. doesn't believe it was Sirhan Sirhan," 27 May 2018 More recently, Sirhan’s lawyers have explored whether he was hypnotized to begin shooting his gun when given a certain cue, even hiring a renowned expert in hypnosis from Harvard to meet with Sirhan. — Author: Tom Jackman, Anchorage Daily News, "Who killed Bobby Kennedy? His son RFK Jr. doesn’t believe it was Sirhan Sirhan.," 26 May 2018
Braid later acknowledged that the hypnotic induction technique was not necessary in every case, and subsequent researchers have generally found that on average it contributes less than previously expected to the effect of hypnotic suggestions.[35] Variations and alternatives to the original hypnotic induction techniques were subsequently developed. However, this method is still considered authoritative.[citation needed] In 1941, Robert White wrote: "It can be safely stated that nine out of ten hypnotic techniques call for reclining posture, muscular relaxation, and optical fixation followed by eye closure."[36]
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Azam's enthusiasm for hypnotism influenced Ambroise-Auguste Liébeault, a country doctor. Hippolyte Bernheim discovered Liébeault's enormously popular group hypnotherapy clinic and subsequently became an influential hypnotist. The study of hypnotism subsequently revolved around the fierce debate between Bernheim and Jean-Martin Charcot, the two most influential figures in late 19th-century hypnotism.

In no way are the Hypnotherapy Academy’s services to be interpreted as providing medical or psychiatric services. Hypnotherapy services are not offered as a replacement for counseling, psychotherapy, psychiatric or medical treatment. Hypnotherapy is an educational process that facilitates access to internal resources that assist people in increasing motivation, or altering behavior patterns to create positive change. The education of hypnotherapy is classified under Human Services in the Health and Human Services Division of the Classification of Instructional Programs by the United States Department of Education.


One obvious risk to patients is the insufficiently trained therapist. The inadequately trained therapist can cause harm and distort the normally pleasant experience of hypnotherapy. A second risk for patients is the unscrupulous practitioner who may be both inadequately trained and may have some hidden agenda. These rare individuals are capable of causing great harm to the patient and to the profession. As mentioned above, the patient should carefully scrutinize their chosen therapist before submitting themselves to this dynamic form of therapy.
Hypnosis for weight loss or to quit addictive behaviors like smoking or drinking, is how most people think of hypnosis. While people do often seek hypnosis therapy for these reasons, there are other reasons too. People may see a hypnotherapist before and during childbirth or to increase self-esteem. It can also be used to deal with chronic pain, insomnia, anxiety, or treat irritable bowel syndrome.

In 2002, the Department for Education and Skills developed National Occupational Standards for hypnotherapy[45] linked to National Vocational Qualifications based on the then National Qualifications Framework under the Qualifications and Curriculum Authority. NCFE, a national awarding body, issues level four national vocational qualification diploma in hypnotherapy. Currently AIM Awards offers a Level 3 Certificate in Hypnotherapy and Counselling Skills at level 3 of the Regulated Qualifications Framework.[46]

Australian hypnotism/hypnotherapy organizations (including the Australian Hypnotherapists Association) are seeking government regulation similar to other mental health professions. However, the various tiers of Australian government have shown consistently over the last two decades that they are opposed to government legislation and in favour of self-regulation by industry groups.[51]
“My hypnotherapy business is humming along. Within less than a year of graduating, I am doing between 8 and 15 sessions per week now! I love my work and give thanks to God every day for the opportunity to help others. I wouldn’t be where I am today, having these successful outcomes, if it were not for the thorough training I received at the Hypnotherapy Academy. My confidence is strong and unwavering. It still amazes me how easily this all came together and continues to do so! And my thanks to Susan for the sessions I received while at the Academy, they worked wonders for me in so many ways.”

Cognitive behavioural hypnotherapy (CBH) is an integrated psychological therapy employing clinical hypnosis and cognitive behavioural therapy (CBT).[14] The use of CBT in conjunction with hypnotherapy may result in greater treatment effectiveness. A meta-analysis of eight different researches revealed "a 70% greater improvement" for patients undergoing an integrated treatment to those using CBT only.[15]
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